Just like a footballer, the aim is always the goal post. Also, as entrepreneurs and content publishers, our goal post is our target audience. Understanding how to build your target audience will help you direct your effort in the right direction.

As a business owner, your target audience is our brand followers. But getting to identify this class of people will go a long way to help promote our business. Targeting the wrong audiences is like shooting a gun blindly into the bush. It won't produce results.

Ability to identify and build a target audience is one of the distinguishing factors between businesses that succeed and others that have failed. This game of building a target audience is not one that is a challenge t just newbies but one that possess a challenge to both of them.

Going through this training will guide you through the basics of this important event. Keep reading to find out five different activities that will keep you above your equals when it comes to audience targeting.