1) Build Good Relationships
We must build good relationships in today’s business world, you cannot stand alone. Professional relationships will help you get more shares of your content. With the right relationship and your ability to constantly role out good content, people will naturally relate to your content.
A good relationship is usually of mutual benefit, so many time bloggers are always willing to extend a hand of friendship. So it is your responsibility to find people of influence within your niche to link up with. The way a manner you intend to achieve this is up to you. Join forums and contribute, ensure you are relevant within the community.
2)Create Good content
We cannot discuss link building without talking about writing quality content. Having a blog section has become the order of the day for most websites. But this time around, we will be focusing on researched content. It can be in form ebooks, articles, or reports. They are essential because they deliver value to your audience.
So doing you will attract backlinks, people will link back to your content.
Another form of articles you should consider is list-based articles. They easily get shares, comments and links. Research shows that they generate the highest form of backlinks. So you should constantly endeavour to create valuable list-based articles.
These types of articles are easy to create but it should be done with a lot of caution.
I certainly can remember the days when buying backlinks was the going thing ( 5-10 years ago.). I never did it because it is hard to get rid of them. I remember some people talking about looking rank over night because of buying bad backlinks,
You conclusion is right on. Just like you are the architect of your business, the same applies to your link building. It is all up to you. You should ensure your links are relevant and authoritative.
This is especially true. Avoid buying links like a plague, be patient about the whole process.
Thank you for your contribution.