Host a Contest or Giveaway

One of the best ways to increase your email opt-in rate is to host a contest or giveaway that you can offer to your website visitors. The contest or giveaway should be valuable to the audience and have a clear call to action. The goal is to boost your email list by making it a valuable asset to them.

This strategy works well if you have products that you sell on your website, as people often research and read reviews before making a purchase.

You can increase your email subscriptions by personalizing your offers and allowing customers to quickly sign up for your emails.

Use Pop-ups to Increase Your Email Opt-in Rates

An effective way to increase your email opt-in rate is to use exit-intent popups. You can show these to visitors on click, after a set amount of time, or before someone leaves your site.

Scroll Box is a simple popup that appears after a visitor has read a specific page. This technique targets the most engaged visitors. Smart Bar is a low-key option that places an opt-in bar at the top or bottom of the page. It's a great way to increase subscriber conversion rates without overtly promoting your newsletter.

Another way to increase email conversion rates is to create two-step popups. These start with a question and redirect the user to the next step. This is called the Zeigarnik effect, and it can be very effective in improving the response rate to your emails. Using two-step popups can increase the number of opt-ins that your site receives.