The Misconceptions about Search Engine Authority and User Trust

There is a common perception by many marketers and business owners, that the authority of sites is determined by online users. This is untrue as it doesn’t have much to do with how Google rates the content of your site.

Trust is determined by how much reliance a user places on the content of a website. Such trust has no direct impact on your website’s ranking, although user's trust is still important to your site, no doubt!!

Authority, on the other hand, is solely determined by Google or other search engines. Essentially, it is how much weight a site gets from search engines that determine its authority.

How Do Users Evaluate Trust?

• Your Reputation: Note that it takes a while to earn a reputation. Users can easily trust information from business or site owners who have built and maintained a positive reputation
• Through Your Posts: Posting quality content on your site is a sure pointer that you are an authority in your niche
• Positive Testimonials: When users leave positive testimonials, it shows that your business gives customers satisfaction
• Reliability: Users should be able to rely on the content of your website for accurate information