Facebook marketing remains a key arsenal for boosting your social media efforts. It gives your business a potential reach of 2.3 billion people from all countries of the world.
You can also reach people in specific market segments of your industry or target your ad campaigns based on different options.
However, business page owners will find that there are limits placed on their organic reach. Though this may seem like a limiting factor, you can make the most out of every post from your Facebook business page.
This guide offers you helpful information for boosting the organic reach of your Facebook posts. But first, let's lay out the basics in order to understand what we're getting into.
About Facebook Organic Reach and its Limits
Facebook allows users to create different types of accounts with two of the most popular being personal and business pages.
The Facebook personal account is the account type that most Facebook users are familiar with. This account enables you to connect with family and friends, share updates, photos, videos, and other information.
There are no limits to the organic posts you create and publish through your personal account on Facebook. The second type is the Facebook business page which is set up by brands and different organizations.
The business page is a great tool to connect with your target audience and customers, engage with them, and promote your offers. When you publish any post through your business page, Facebook limits the number of fans and followers that it is exposed to.
There is no official figure given by Facebook but research puts it at around 4%. This means a Facebook business page with 10,000 fans will only have its organic posts displayed in the timeline of 400 of its fans.
Facebook has disclosed that the reason for the organic post limit is to curb the number of posts displayed on each user's timeline. Also, Facebook does show your organic posts to those users who may find your content most relevant.
So, the logic of reaching more people on Facebook is to keep growing the number of fans and followers of your Facebook page.
After all, having more followers is being able to reach more people for each organic post you published. There's one other piece of information that you need to be familiar with before we go into tips on boosting your Facebook organic reach.