Guide And Importance Of Conversion Rate Optimization (CRO)
Conversion rate optimization or CRO is not a new term to the digital world and you need to understand what it is today.
Today, most marketing groups are meant to drive traffic towards websites, which then turns into leads for the group to make sales.
Although, a lot is not put into converting a higher percentage of the amount of traffic they receive into leads and sales.
Most people believe, what determines increased revenue is not the traffic a website receives, but rather the ability of the website to turn a high percentage of the existing traffic to sales. And this is one of the few reasons companies lose lots of money and let go of their digital business.