The good news is that this tutorial covers this area and more.

What Is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the means of improving the rate at which your well-structured website turns visitors into leads or sales.

Now, I’ll explain this piece by piece.

When it comes to the internet or digital marketing, websites are meant to be created and achieve the goal of selling a product, provide a service, obtain the database, and so on. To get future clients to perform these action that achieves the goal of your website, you need to employ better strategies to captivate these prospects to your website and then turn them from mere visitors into qualified sales or leads.

conversion rate optimization can certainly help evaluate your website’s sales funnel to identify ways you can improve to get a higher rate of people to sign up for both your product or service.

Normally, this can be easily done by auditing current site conversion rates, creating new strategies to meet conversion rate expectations, applying the strategies accordingly and always checking the productivity of each strategy against the wanted goal.
This can include anything, so pay close attention to fonts, layout or designs