But I Haven't Got a Free Gift
You can't really do flowers and chocolate (best save them for Valentine's Day) and they're not very downloadable, but creating a free gift is easier than you think.
You use PLR (Private Label Rights) that's relevant to your niche.
Just search [niche] PLR and you should find plenty to choose from. They are typically books and cost just a few dollars. You are allowed to claim authorship and change the cover if you have the tools to do so.
For example, here's one of mine in the Pets niche:
Emma Morgan is my collaborator on this site, so I used her name as the author (there's one for dog training as well which has my name).
I think the PLR cost me around $7. It came with a cover (which I've replaced) and in both PDF and Word formats. I made some changes in the Word file, used my own template and recreated it as a PDF. Around an hour's work all up.
The template I used is the Word doc I initially created for books that I publish on Amazon via KDP.
It uses one of KDP's preferred sizes (9" x 6") and follows a standard format of Title (and optional sub-title) page, disclaimer and contact link, table of contents, content and a link to find other books. Fonts for chapter heading, headings, paragraphs and drop caps are all pre-set and images are set up to fit between the margins.
So all I have to do with a PLR is copy the content and paste it into the template to have a fully formatted book. Then proof read it and fix any grammatical and spelling errors. I might do a bit or rewriting as well. I'd have to do a serious rewrite if I wanted to publish on Amazon, of course, but the Word doc is ready to be published as a Kindle. Save it as a PDF and it's ready to be published as a paperback as well.
The problem is finding a reliable, updated, expert plr on the subject of the article.
I don't trust much those plr sites that offer thousands of articles for $10. Or that have dozens of niches. No expertise on any given niche?
How do I access plr sites that are really reliable sources?