Which should you choose?

Only you can decide whether you want to use Google+ or Pinterest or perhaps you want to develop both. However, on top of considering the advantages and disadvantages of both, here are 4 other things you may want to think about.

Things to consider

Demographics

What is your potential customer demographic? As already stated Google+ is currently male dominated and Pinterest female dominated. You need to consider whether in either case you see this as an advantage, disadvantage or actually an opportunitiy

Referral rates

The aim of any social network is to raise your brand awareness and be able to direct people towards your blog or website and encourage them to purchase your products or services. At the current time Pinterest is winning the battle for CTR

Time

Because Google+ is happy to accept duplicate content and therefore links to written content may take less time rather than trying to post interesting images to attract Pinterest users.

Search Results

Building your presence on Google+ may help you to stay ahead of the game in future developments in what is known as 'next generation search' where connections you have established on Google+ will have an impact on results that people will see when they are looking for any industry specific keywords.

Summary

I hope this brief overview has give you a clearer idea of whether Pinterest or Google+ is a more suitable vehicle for your social marketing activities.

Good luck.

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Lili D Premium
Thank you for the useful information. I am a bit more familiar with Pinterest and because my niche(travel) is suitable for sharing images, I will create an account.
But I am also convinced of the advantages of using Google+. I tried to create an account, but it doesn't allow me to use the name of my site. I read somewhere, that the companies first need to create a personal profile and then add the company's page(like in FB) to it. Any thoughts on this? :) Thanks again! Lili
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BIS Premium
Hi Lili.
Yes - I have both G+ and Pinterest. You do need to have a personal profile but you can add image of your company onto it.

Beverley
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ECAffiliates Premium
Just starting up on pinterest and Google+, I seem to always find something of interest, duplicate content on google+ (who knew) - thanks for the write
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BIS Premium
Thank you. I think it's a constant challenge to decide just how much of all these things you can do.
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abay Premium
I like to use G+ for backlinks, G+ pages and getting indexed in search engines. I like to use Pinterest for backlinks and driving instant traffic to my sites - both are good!
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BIS Premium
Thanks for taking the time to comment. I agree with you both are good.
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keithinohio Premium
So which ONE do you use for your business?
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BIS Premium
I have accounts for both but I am using Pinterest more than Google+ at the moment simply because my demographic is weighted sharply towards women.
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Labman Premium Plus
I don't think you really need to choose. These are not full time activities. Schedule some time for each and think about the different ways that the interfaces can be helpful. Use each in it's own way and you are good to go.
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BIS Premium
Thanks for commenting.

I'm not sure I necessarily agree with you. If you try to use Facebook, Twitter, Google+, LinkedIn, You Tube, Pinterest that takes a lot of work and is not necessarily an effective use of people's time.

So as Google+ and Pinterest are the newest ones, I think some people may at this stage want to choose. I hear lots of people saying they have various accounts in the different social media but haven't found the time to use them or unsure of the benefits.

Better to use one or two effecifiently and one that brings benefits to your business than using one or more poorly.
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