The Notes Section for Meta Descriptions

If you're ever unsure of what your website is using for Meta Descriptions - perhaps you're having plug-ins that are fighting for this function. You can always go to your actual post within your browser, Right-Click, Select View Source and you'll see something similar to this:

I sectioned this line out for clarity, of course.

Now, a couple of things to keep in mind.

Whatever you set as your meta keywords will show up in bold within the SERPs:

You only have about 150-160 characters to deal with here, so be selective, but creative like you would with your headlines. Include your keywords up front when you're able.

Also, avoid the use of quotes or any other special characters within your Meta Descriptions for these have been known to block some of the search engines from reading them properly.

And, for those of you pondering it, YES, there are plug-ins that can help your snippets - But, there is yet ANOTHER plug-in to weigh down your page load speeds. So, I just handle it with one of the two methods mentioned here.

Again, this won't ALWAYS be the case.Don't force it. The search engines will pull what is relevant IF your article isn't actually what you describe it as within the meta description function.

Also, you can change these items without worry to update old posts and pages, just DON'T mess with the permalinks! That will mess up the current ranking (index) of the page!

Lastly, be careful not to duplicate your meta titles or meta descriptions. Don't confuse the search engines with duplicates. This can also mess up your social sharing.

And there you go! Now, you know all you need to know about meta tags. And, if you implement this, it will enhance your click-through-rates in the search listings absolutely FREE!

If you found any of this helpful, PLEASE "Like" this training and comment below. It keeps me doing these things. :-)



Join the Discussion
Write something…
Recent messages
LizPB Premium
Thanks for this training! Very helpful!!

Just a question about something related...authorship. What should you do when authorship doesn't work and there's not picture beside the description? Is it very necessary and does it make a big difference in clicks?
Reply
PjGermain Premium
Google ended support for "authorship" coding (aka rel=author) back in 2014 and announced that they were no longer going to look at that data. So, I'm gonna say it doesn't make a difference. Now, there are other circumstances that do, like Local SEO. If you can get an image in there, DO IT! It's worth a thousand words, right? :-)
Reply
LizPB Premium
Ahh ok! That's why it doesn't work then. Thanks again!
Reply
PjGermain Premium
;-)
Reply
VicC Premium
Hi pj! Thx for this tutorial, I've been using the 2nd method, but sometimes lazy to fill up the Meta Desc. until I read your post here today! So, I quickly updated them! lol But, when I tried to search using google to check if the changes have been reflected, it haven't. How long do you think it will take to take effect?
Vic
Reply
PjGermain Premium
Yea, that will take some time to reflect. Not sure exactly how long. Depends on when the search bots visit again.
Reply
VicC Premium
Oic, I found out that in some of my post, the Google was intelligent enough to pick the most relevant sentences from my post to represent the Meta Desc. Better than my rewrite version.. hehe..
Anyway, thx again for taking the time to share this knowledge with us!
Have a nice weekend! :-)
Reply
PjGermain Premium
Awesome! Thanks, you do the same!
Reply
SWATTS99 Premium
This was very helpful and now I am going to go back to all my pages and posts to a Meta Description because you're right it could mean the difference between page 1 and page 3. Thank you for sharing your insight and perspective knowledge. This is why I love WA. The people make it great!

Have a great weekend,
~Shawna
Reply
PjGermain Premium
Happy to help Shawna! Thanks for the comments! Have a Fabulous Weekend!
Reply
shirian Premium
It really remarkable putting effort to creat informative tutorial. As always appreciate it! Thank you pj
Reply
PjGermain Premium
Thanks very much Shirian! I hope it helps at least a few members!
Reply
Themonkeyman Premium
another great tutorial by PJ
Reply
PjGermain Premium
Thanks again Brad!!!
Reply
Top