3. Select and Choose Your Platforms

Each social media platform is different and each one has its own purpose. This can make a huge difference in your web traffic. If your niche doesn’t use Instagram, don’t post content to Instagram.

Also, if your content is not easily translated to 160 characters, you should stop posting on Twitter.

Unamo's sentiment analysis tool allows you to find out not only what your customers think about your brand, but also which platforms they are most likely to share positive views of your product. Don't worry if Instagram users aren't big fans of your posts.

It is important to have as many social media accounts as you can without compromising quality. You have more chances to drive traffic to your website if you have more social followers.

4. Follow the Consumer

Although you can have a huge social media following, there is no way to increase traffic if people aren't clicking through to your content. It doesn't matter about quality content or how well it's written unless people see it.

So it's crucial that people are directed to your website from social media platforms.

Track your social media traffic. It is important to understand which posts and platforms drive clickthroughs. Unamo tracks where and how much of your social traffic is coming from different social platforms.

Unamo allows you to track which posts convert customers and identify the best-performing content. You can track what drives traffic and see your traffic skyrocket over time.

Next, Know your competition!