2. Know Your Brand Image

You can begin to build a social media following once you have started posting content. First, determine what your brand stands for.

• What are your customers like?
• Are they interested in the same trending content that you are posting?

Be open to the personalization of content.

Your brand image must resonate with your customers and be consistent. People should be able to share their social media accounts with their friends and return for more content.

Consumers care more about brands than ever before. People want to feel a connection with your brand. You need to find out what others have to say about your brand via social media.

The Unamo social media tracking tool allows you to get notified whenever someone mentions your brand via social media. This is a great way to monitor how people perceive your brand. The sentiment analysis feature allows you to see a visual breakdown of both positive and negative brand mentions.

Unamo even breaks down the mentions of your audience, so you can see how your brand performs across different niches. Positive people will click through to your site and increase your web traffic if they think positively about your brand.

Next, let's look at which social media platforms you should use!