Your base keyword or keyword string will always come back with a really low score.

Once you start adding and switching out words your headline score reflects how well it will perform.

Enter your selected words and then click on "Analyze Now"

With each new variation of words, it returns a score; the higher the better.Be sure that your keyword is always in the headline!

There is another great feature.You can see a continual list of your headline attempts. You can see in the diagram below that each change has been recorded along with it's corresponding score.

What's great about that, is if you get all fouled up on the words you have plugged in, you can go back to one of the headlines that gave you the best score, and start re-working it from there.

Just click on it

Don't get deterred.

If you are struggling with finding the right words don't worry, there is plenty of reference material and information available on the site to help you. (again you don't need a paid subscription)

Be sure to scroll down

The page offers a great deal of information that comes back based on analyzing your headline.