3. Review and Update Metadata

While working on site design, every page has a space between the <head> tags for you to insert Metadata, or just any data regarding your page content. But some data will have been pre-populated for you by the UMC web team if you were having a Content Management System (CMS) website.

However, as your website advances with time, it’s vital that you should regularly update and review your Metadata.

Title Metadata

The title Metadata title Metadata is displayed as the headline in search results and as page title at the top of any browser window. It’s the most crucial Metadata on your webpage.

If you have a CMS site, an automated system used for creating the page’s Meta title will have been developed for you by the UMC web team.

Keyword Metadata

Keyword metadata is uncommonly used for tabulating search rankings. But, you are supposed to know your keyword phrases, so it doesn’t become a challenge when it comes to adding this to your Meta keyword.

You may likely want to add a variety of keyword phrases. As a working rule, keep it to three to seven keyword phrases with each of these phrases containing one to four words.

Description Metadata

The description metadata is the wordy description that a web browser uses in your webpage search returns. Consider this as a display of your website’s window, exciting and short description of what is contained inside your content, with the aim to motivate visitors to read.

An ideal Meta description should naturally contain at least two whole sentences. Search engines may optionally use your description Metadata, but it’s vital to add this option as well.

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Jenny28 Premium
Hi Israel,
Great tips in this post, thank you for sharing.

I have sometimes used the "click here" phrase instead of the actual keyword of an article that I want to link to. I will no longer be doing that.
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Israel17 Premium
@Jenny28
Great, Jenny! Kudos to you for making a positive resolution to improve your blogging endeavors by building your business on solid, proven fundamentals and implementing the pro blogging strategies! This is how it works greatly. That's how you can stay on top of the page rank.

Israel Olatunji
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lesabre Premium
Hi Israel,
Once again thank you very much for the tutorials. Hope you are doing well.

Best wishes,
Michael
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Israel17 Premium
@lesabre
Thanks Michael, I am really doing great with my business as i rock the online world through regular blogging. It has really impacted my ranking in SERPs positively. I have seen the benefits in the real sense. Blogging regularly is profitable. Keep at it.

Israel Olatunji
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Paul2012 Premium
Awesome
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Israel17 Premium
@Paul2012
Hey Thumpsy, thanks for stopping by and kudos for reading this tutorial! See you succeed in the online world soon!

Israel Olatunji
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HowardJaros Premium
Good job Israel!

This supports Jay's training: We all need a checklist before we hit publish!
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Israel17 Premium
@HowardJaros
Thanks for your continued contributions, Jaros! Kudos for the reference! Jay has always been there for this community in terms of providing wonderful resources for others. Look forward to seeing your future accomplishments!

Israel Olatunji
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MForstner Premium
Thank you Israel for adding another great training post. I believe the majority of people, including myself sometimes, don't realize all these steps need to be taken in order to achieve success.

Throwing a bunch of stuff against a wall somewhere online and hoping it will stick really doesn't work anymore. There is more competition out there than ever which means all the steps you mentioned need to be taken. Being successful isn't easy it's a lot of work. Do it right or don't bother is my new motto.

Regards,

Mike
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Israel17 Premium
@MForstner
Thanks for reading this training, Mike! You are highly cherished. Kudos to you for having such a wonderful motto that will lead to a more productive and exciting blogging lifestyle! See you rock your business in the online world soon! Thanks for your great contribution!

Israel Olatunji
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