Five Ways to Boost your Site's Ranking
3. Review and Update Metadata
While working on site design, every page has a space between the <head> tags for you to insert Metadata, or just any data regarding your page content. But some data will have been pre-populated for you by the UMC web team if you were having a Content Management System (CMS) website.
However, as your website advances with time, it’s vital that you should regularly update and review your Metadata.
The title Metadata title Metadata is displayed as the headline in search results and as page title at the top of any browser window. It’s the most crucial Metadata on your webpage.
If you have a CMS site, an automated system used for creating the page’s Meta title will have been developed for you by the UMC web team.
Keyword metadata is uncommonly used for tabulating search rankings. But, you are supposed to know your keyword phrases, so it doesn’t become a challenge when it comes to adding this to your Meta keyword.
You may likely want to add a variety of keyword phrases. As a working rule, keep it to three to seven keyword phrases with each of these phrases containing one to four words.
The description metadata is the wordy description that a web browser uses in your webpage search returns. Consider this as a display of your website’s window, exciting and short description of what is contained inside your content, with the aim to motivate visitors to read.
An ideal Meta description should naturally contain at least two whole sentences. Search engines may optionally use your description Metadata, but it’s vital to add this option as well.