The title of this article would probably make you wonder if social media does influence your SEO in any way. Well, the answer is simple – social media has an indirect impact on your SEO.

In this post, we will discuss the impact of social media on SEO and a few tips on how to optimize your profiles for search engines.

What is the Impact of Social Media on SEO Rank?

Let me say this before I proceed, social media does not have a direct impact on your SEO ranking. It does, however, have an indirect impact on search engine rankings. Below are some indirect impacts of social media on SEO rankings.

• Social media increases the authority and visibility of your brand
• It provides more avenues for traffic inflows to your website
• It also facilitates more sharing of your content while directing those audiences back to your website.

How Social Signals Work in Both Google and Bing

Social Media does matter for SEO. Social media is pivotal in today's effort to rank higher in search results.

A notable example is that of an influencer. People that are socially influential can have followers sharing their information everywhere, which in turn makes Bing see such positive signals. These signals have a long-term impact on your organic ranking.

Conversely, Google is stricter on how social media affects site ranking. It hasn’t yet made any official statements regarding the impact of social signals on SEO. There is, however, a general belief in the SEO community that Google does not consider social signal a factor in SEO rankings.