Benefits of Social Media to SEO

Your social media presence has the potential to greatly improve your content's SEO. Let's look at some reasons social media strategy will benefit SEO.

• Social Media ensures a wider distribution of your content

Sharing content on social media is one of the easiest ways of making your content go viral. If you have SEO-friendly content, you can harness the power of social media platforms which opens the possibility of your content being shared elsewhere.

When a piece of content goes viral, it extends the life span of such content which, in turn, sends quality social signals to search engines.

Through social media, you can even give a new life to any of your "evergreen" content. You might have old blog content in your blog library that has become dormant for a couple of years; promoting such content again will bring it back to life.

• Social media is vital for local SEO

Several social media platforms offer an enormous role in local SEO. For instance, a Facebook page can be a source of your business contact information. It also gives the opportunity for users to read and write reviews about your business.

Such reviews are mostly displayed within Google search. This underscores the importance of maintaining a good social media presence and asking customers to leave their honest reviews.

• Social media enhances a brand's awareness and recognition

Good social media presence helps to promote your brand's awareness. For example, when a customer uses Google's search bar to look up some information regarding your company name, there is a huge possibility of your social media accounts showing up below your websites.

You can only get such high visibility when your social media profiles are well-managed and optimized.

• Social Media networks have unique search engines

Most website owners often think that SEO revolves around Google and probably Bing. This is, however, not true because some users also search for information from social media platforms.

Platforms like Twitter and Facebook have an on-site search engine constantly explored by a large number of people on a daily basis. Another great social media platform worth mentioning is Pinterest. It works like a search engine.

When you post any of your content on social media, it gets automatically indexed by any of the platforms to enable users to have access to it.