Creating a Lookalike Audience

Creating a lookalike audience is a great way to expand your reach in Facebook's News Feed. Facebook's algorithms are designed to recognize and match the interests and behaviors of your target audience with those of your competitors.

Facebook suggests that a lookalike audience should be between 10% and 20% of your total audience. This audience will be more interested in your products and services.

While you may not be able to target this audience directly, Facebook is the perfect platform for targeting senior citizens.

Using a lookalike audience is the best way to target a specific demographic. You can choose a percentage of the source audience similar to your target audience, but you should not select the same audience twice.

This can lead to audience overlap, reducing your total lookalike audience size. For this, start with a small audience and gradually increase it until it reaches a higher percentage.

If you find that your Lookalike audience is too similar to your target audience, you can permanently exclude it from your campaigns.

Facebook's algorithms are built around the idea that similar people convert more easily. So if you have a list of customers who buy your products, load it onto Facebook.

Facebook's algorithm will automatically search through that list and find people with similar characteristics.