6) Diligently Analyze the Audience.
You can check the followers of an influencer to determine if the followers are fake or genuine. Check the follower’s profile, if they are real and genuine, they should have a detailed profile and likewise they should also have a presence on social media.
A good follower should have posted something somewhere, although this should not be all but a good percentage.
Remember what you need is an influencer with a real and genuine follower. A fictitious influencer will be of no use to your business.
Investing your time and resources in a fake influencer is a waste of resources and may negatively impact your brand reputation in the long run. As such, checking and running a detailed analysis of your influencer is important to enable you to gain genuine influencers with top engagement