This is a question your reads may be asking while reading your post. "What's in it for ME?"

Reads will be in your website looking for something special. They might not want to know that they can build a website in 5 minute.They will want to know the benefits of building a website in 5 minutes. For Example: Have your website up and running in less time than it takes to microwave frozen pizza.

That's think of it this way. Features are think I have for you. a 5 minute website builder, a community support group, a keyword tool, a long list of classes, or weekly Friday training.

Benefits will take a little more time to create, however will become awarding for the user in the end. Building your own income generating website, chat in the community support group to improve your design skills, research the strength of your phases using the key word tool, find yourself creating custom widget on the weekly training.

Use the features of your produces to create a benefit for the reader.