The money part. You have a local domain, you have it ranked, now what?

There are many ways that you can turn your local domain into a profitable venture, in some cases (depending on how you implement the monetization), you will be able to earn recurring income from your site.

There are three main ways in which you can leverage your local domains to earn revenue from local businesses that are more than willing to pay for real estate, and in many cases the entire site.

Revenue Technique #1: Selling Ad Space

You can sell space on your site for advertising. This can be done as banner ads, side bar ads, header ads. Companies will be willing to pay for positioning on your website if it ranked near the top of the search engines and depending on the niche, they will likely be willing to pay $100's for a prominent ranking (per month).

Income Potential: Several $100 to $1,000+ per month

Revenue Technique #2: Selling a Review/Listing

Many companies would be willing to pay you to put a review of their companies services on their site, and this could be as simple as adding a listing to your page. Again, this is market dependent as some niches are willing to pay more than others (ie. a lawyer will pay more than a personal trainer), but you could have multiple listings bringing in monthly income.

Income Potential: Several $100 to $1,000+ per month

Revenue Technique #3: Selling the Site

You can also sell your local domains to local companies that are interested. They can assume responsibility for the website, but once your site is ranked it carries a lot of value to a company to buy out. They will be able to control the traffic on that site and benefit from it in it's total in whatever way they like.

Often times companies may be interested in contract work on the site (by you) after they buy it, so if you do sell a site there is the potential to benefit from it in a service arrangement as well.

Income Potential: Several $100 to several $1000 (one time payment)

Note: You could also monetize this other ways as well, through ad publishing networks like Google Adsense, affiliate programs, and the promotion of your own products, but for clarity I have kept my focus on local businesses.

BONUS Technique: Trading Services

There are many companies out there looking for help with their local SEO efforts and most of them expect to pay a good deal of money for this service.

Say you help a company that sells eye glasses, perhaps they would be willing to exchange a brand new pair of prescription glasses in exchange for local domain SEO. This happens more regularly than you think and these companies are more than willing to exchange services versus pay cash most of the time (as they have mark up to work with as well).



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mcman187 Premium
hey Kyle I bought a geographic targeted domain last week and I had someone on fiverr.com write the home page but I don't think I like it. Do you think you could have a look at it and see what you think. I will send the article to you through PM if that's OK

Tell me your thoughts on it.
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Kyle Premium Plus
Sure, I can have a look. I think that if you are not happy with it, you should send it back to get rewritten or be more careful with the writer you choose next time. Outsourcing does not necessarily mean quality work, you still have to do your due diligence in order to get quality, in particular when it comes to writing.
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Mike Morales Premium
Kyle, I like the advertising inquiry section idea on the contact page, do you have any examples you might share with us or some kind of a format that you might use to set this page up?
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Kyle Premium Plus
I will create one this week on my sample site so that you can see an example. Basically it is as straightforward as it says, you create a contact page with your information (or a form) where people can get in touch with you if they are interested in advertising. You could also show a screenshot of where on your site the advertising will be located and which spots are currently available.

This allows advertisers to come to you (takes a lot of the work out of it).
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mcman187 Premium
This is exactly what i was looking for. Thanks so much for creating this training, I now have a much better understanding of the local domain business. The next thing i would like to know more about is how to find hot selling domain names. (Keyword rich domains)

I was on NameBio.com last night doing some research and i found that the 2 most popular domains i found so far was anything with the word social in it or the word cloud. Some of these domains have sold for as much as 228,000 dollars, I was wondering what makes them so hot.

Then i went to godaddy.com and every domain with those 2 words in it was taken or they was on the marketplace selling for thousands of dollars. That is crazy dude.

Also what exactly is a wiki ? I see a lot of that lately, like when jay did the halo4wiki case study but I'm not sure what it is.
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Kyle Premium Plus
Yeah, there are a lot of domains out there that are getting bought up for what I think is too much money in a lot of cases. A great opportunity that will exist for some time as they will never MAKE more .com domains, it is real estate that is running out. 2 word domains are almost gone, three word domains are getting there. 5 years from now most 4 word domain names (.com's) will be gone.

Focusing on the local marketplace with your domain purchases is really no different than buying a piece of real estate that is going to go up in value. :)
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jpnetco Premium
Great training Kyle. Not into local yet, still developing my own sites, however I'm able to cement some these training ideas that you've provided here. Thanks.
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Kyle Premium Plus
These ideas can also be applied (the finding, buying and ranking domains) to any niche as well...not just local businesses, but any niche website that you want to create. The great part about local businesses though is that they TRULY need your help and most of them have money to spend regularly on advertising. :)
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muskyblood Premium
Great local training Kyle! I sort of gave up on local a while back, but just might try to get back in. I know the possibilities are there, I just never found a good way to get the attention of business owners.

I tried e mails, regular mail, phone calls, and everyone was always to busy, and treated me like another one of the annoying calls from salesmen they probably get all of the time. I even did try the methods of ranking my sites before ever contacting them, and it just never got rolling for me. All that rejection got me discouraged.
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Kyle Premium Plus
I think more and more these days people are realizing the potential of getting local rankings. Being able to show them something before they even have to talk to you can definitely help.

In saying this, many business owners believe it or not check their Facebook pages more these days than their business email, so you may want to try this as an additional medium of contact. You could also show them a screenshot of where their ad would be and show them some traffic stats.

The more real you make it to them, the more likely they will be to bite.
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