The trend of digital marketing is moving relating to the changes in SEO focus, the main features that content should have are;

1.Featured Snippet Algorithm

This featured snippet algorithm depends mostly on the content structure (immediately your webpage begins to rank on google top 5). Google features the excellent answers in the featured snippet and the question "People Also Ask" box which is evident in the above area of the folder. Google algorithm is capable of extracting those answers from the content structure, which helps and gives a better result in content ranking on search engines.

2.Voice Search

The first point mentioned is just the eye-opener (the featured snippets). The current trend of information searching that people make use involves the relevance of voice search. Voice search makes use of the featured snippets (all the voice search query) it gives more visibility to any well-written content with a better structure. Voice search is getting the needed growth which helps in creating better visibility (online presence), it’s only the results that are evidence to the users.