3. Changing Search Behavior

Mobile-friendly and voice searches are trending and both are on the increase. The quest for people looking for information on the go, it gives a solution to that effect, any content that fails to address the immediate request for information, it makes the visitors proceed to the competitor's site, neglecting your site due to the lack of such information. The searching behavior is recognizing as micro-moments by Google, which focuses on the intent-driven moments of decision-making, the immediate need of the visitors must be given and well-addressed and it becomes the online business priority.

Your content must have a clear content structure to enable Google to like your article and also the user discovers/find an answer to what they are searching for.

The content needs a better structure and the use of HTML is good (i.e. H-Subheads)

You will have an excellent content if you follow the important steps required, it’s good to have the basic idea of your content structure, breaking the whole content into subtopics by adopting the H2 and H3 to have a normal content structure.

Get some tips on writing H2/H3 subheads:

Subheads show your content hierarchy: It useful to showcase the subtopics of the main topic and subtopics of another subtopic. Never start your content with a tag of H3. A perfect content has H1 as the first subheading and it follows sequentially with H2, H3, and so on.