The main is to bring traffic to your campaign and have a good sales funnel nicely formed and complete. Don't forget to test it.
Here Is a example of one we made!
http://tcpros.co/hI7et
1) Landing page: Opt-In form
2) Sign Up: Explain your place briefly and solve a problem with your product or service.
3) Redirection Of Your Choice:Your auto responder and email broadcaster should take care of the rest.
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