Now you have created your attention grabbing title with CoShedule with a headline score of around 80 or more. and containing your keywords, emotional words and power words you can start creating your first paragraph. But before you do run the keywords through your keyword tool and make sure it performs well in the search engines

The attention span of most people is about 40 seconds so you have less than a minute to convince them reading your article will bring them something they have been looking for.

This is why in your first few sentences you need to deal with the most important facts in your article. Tell them why they need your product, what it will do to improve their lives, where they can get it, when will they get it and who will they get it from. The main thing is let them know how this product is going to solve a problem they have or make something easier for them.

In other words you need to cover all your Who What When Where Why and How at the very beginning of your article. Your readers wants to know whats in it for them and why would they want it anyway.

If you leave all the good stuff till the end you will have lost them. Their 40 second attention span will have wandered away to something else.