Your title needs to stand out from the crowd and shout 'pick m. pick me'. If you don't grab your readers attention with your title chances are they will not even bother to scan through your content. Most people just scan articles and don't really read any content until something grabs their interest. Then don't forget you will only have 40 seconds to arouse their interest and curiosity so they will read more.
Choosing just the right attention grabbing headline is vital for the success of your post and your promotion. Start by finding the keywords you want to use and then pop over to CoShedule's really great free to use headline analyzer at http://coschedule.com/headline-analyzer#
Of course once you have just the right headline using your keywords and also those emotional and power words then you can start creating your content.