So if bounce rate is determined by people coming to your website and leaving straight away, how do we keep them?

The most obvious answer is write very engaging posts so that they will want to read and search out your other posts.

How else can we keep our hard earned visitor?

By putting relevant links in our posts that take them to other parts of our website so they get caught up in a loop (so to speak). It's easier to lead your reader by links than it is to expect them to search through all your posts.

Usually if your visitor loves the post they are reading then it makes sense to lead them to another article on the same subject.

If you are selling then bounce rate is not so important as long as they are using your 'sell' links.

Tips and conclusion...