As you know, having an appealing meta description in SERPS is as important as having good content.

You only have a small space to stand out from your competitors, so it's important to be creative and detailed in order to have people to click on your link instead of another one, that might be ranked higher.

That small space you get in the SERPS is called a snippet.

A snippet is an extract of your content that is meant to shortly explain the details of what your visitors can expect to find when clicking through.

To stand out of the crowd you need a good meta description and a rich snippet like above, especially when you are not on top the page.

How well you describe the details of your post, page or product review in that small place that you get in the SERPS will make the difference between someone wanting to click through or click on the next best link.



Join the Discussion
Write something…
Recent messages
SupportWorx Premium
I see you say it takes a while to come up, so I don't want to mess with what I already submitted, but I can't find the testing tool you mention above my content. What does it look like? THANKS -Alexx
Reply
AngelBcn Premium
Hi Alexx.
The testing tool is above your header, the black menu where you can see your dashboard, create a new post,.. (see screenshot)
When you click on it, you will access the structured data testing tool.
Let me know if you have any issues ;)
Cheers,
Angélique
Reply
SupportWorx Premium
Thanks Angelique, this is so WEIRD. I remember seeing that when I first installed the plugin. IT'S GONE. I just tried deactivating and reactiving and it hasn't reappeared. Hmmm... -A
Reply
AngelBcn Premium
Very weird indeed. Maybe some conflict with other plugins?
Reply
SupportWorx Premium
I FOUND IT! It's visible when looking at the home page. THANKS!! -Alexx
Reply
AngelBcn Premium
You are welcome :)
Reply
tclough Premium
Thank you for this training Angélique. That is great information that I will put to use today.

Tom
Reply
AngelBcn Premium
Let me know how it went Tom
Reply
tclough Premium
Works great Angélique! By following your training I got it on the first try.

My only complaint about the data that is added to the post is where it is placed. I always ask for questions and comments at the end of my posts. The structured data box is showing up between that request and the actual comment section.

I will have to see if there is any way to move it below the comments.

That has nothing to do with your training - that is all good. Just an issue with the way i do my posts.

Thank you again,
Tom
Reply
AngelBcn Premium
It's showing the same way on my website.
I am not sure how to change that unfortunately
I will look it up!
Reply
Amasonmarket Premium
Thanks for the information.

Regards.
Reply
AngelBcn Premium
You are welcome :)
Reply
judebanks Premium
Angélique, nice clear explanation and well done training.

As Jay pointed out in one of his webinars, the future in search ranking will be in using structured data markup, which is what this plugin does with the rich snippets.

Search engines love schematic markup because it makes their job much easier - it helps to interpret the type of information contained in the web content.

I don't know whether it has yet made Google's list of 200 or more
actual ranking factors, but it is common sense that using schematic markup in content can improve SEO and I agree that it could attract a higher click-thru rate.

Thanks for this valuable training. ~Jude
Reply
KatRina6 Premium
Jude, could you please share which Jay's training is that?
Thanks,
K
Reply
AngelBcn Premium
Thank you, Jude!
I guess I missed Jay's webinar on this . Which one is it?
Reply
judebanks Premium
Angélique & Katarina:

This one:
Reply
AngelBcn Premium
Thanks Jude!
Reply
Mark1957 Premium
Excellent training Angelique, especially for a first effort......very well done!!
Mark
Reply
AngelBcn Premium
Thanks Mark! I tried my best ;)
Reply
Jurgen78 Premium
Thanks Angélique. I'm gonna look into this. Looks interesting!
Reply
AngelBcn Premium
You are welcome Jurgen :)
Let me know whet you think of it
Reply
Top