CTR or Click Through Rate is the ratio of users that click on a link. It measures the ratio of clicks and impressions for a specific link.
The higher the ratio, the more conversions and the more sales !
If a good meta description is important to your click through rate ( CTR), some plugins can help you stand out even better by adding rich snippets.
Rich snippets compromise every detail your visitors will look for, by offering more than just the description but also thumbnail images, reviews, ratings,price, availability ( for E-commerce Stores for example) and much more.
By giving the most detailed information possible on the tiny place you have, you will be able to increase your CTR ( Click Through Ration), which means more traffic, more and more conversions!
Reply
My only complaint about the data that is added to the post is where it is placed. I always ask for questions and comments at the end of my posts. The structured data box is showing up between that request and the actual comment section.
I will have to see if there is any way to move it below the comments.
That has nothing to do with your training - that is all good. Just an issue with the way i do my posts.
Thank you again,
Tom
As Jay pointed out in one of his webinars, the future in search ranking will be in using structured data markup, which is what this plugin does with the rich snippets.
Search engines love schematic markup because it makes their job much easier - it helps to interpret the type of information contained in the web content.
I don't know whether it has yet made Google's list of 200 or more
actual ranking factors, but it is common sense that using schematic markup in content can improve SEO and I agree that it could attract a higher click-thru rate.
Thanks for this valuable training. ~Jude
