Your website URL(Uniform Resource Locator) and headlines are one of the most attention-grabbing parts of your website. They are the first part both human and search engines will see when approaching your post. As such, getting it right is essential. It might seem pretty straight forward, but it is not as simple as it may appear.

They are like pointers on your website, the direct traffic to the desired content. Thus, when it comes to building a website hierarchy, URLs are important. We must approach them carefully because correcting mistakes on them can be very expensive. So you must understand how to create the best URL structure for SEO and excellent user experience.

It is good I establish that there is no static rule when it comes to SEO and URL structure. But there are rules we can follow. They will help us achieve the best from our URLs in a consistent manner. This set of rules will be our focus in this training; I believe following them will deliver excellent results.