5. Constant Contact

Constant Contact is used to send email campaigns to customers and also reach out to prospective customers. It is easy to customize, has a user-friendly interface and you can use it to manage your contacts.

Constant Contact, unlike the others, does not engage in multi-channel marketing. It strictly focuses on email marketing. It has many good features like pre-designed newsletter templates, variety of sign-up forms, visual email editor and marketing automation options.

You can customize emails with images, links, buttons, etc. It has different campaign types like survey and event registrations. With different email templates to choose from, you can send bulk newsletters or personalized mails.

You can use its analytics to know who has clicked on the emails and which links are valuable or invaluable for follow-up marketing. They have a 60-day trial period you can use as a test.

Conclusion

Every marketing tool has some benefits to offer to your business but it is not every tool you need. The most important thing you should look out for in a tool is that it should be able to reach out to the intended clients for the right purpose and at the right time.

It is also important to consider its price and sophistication. There isn’t much use going for a tool you can’t manage easily. You should be able to benefit from its features and it should be able to speed up your business growth.

It is important to know that you don’t have to get stuck with a marketing tool. From the moment you begin to sense that you want more than it is offering, you should begin to scout for other tools with better features and higher value. So, make sure you get the most benefit from email marketing.