Some important things to note:

The more “aware” (i.e. the longer they've been in your niche) your audience are the more sceptical they are likely to be as they've “heard it all before” and no doubt experienced endless broken promises and disappointments from solutions that didn't work as they'd expected.

So, the most aware prospects need a highly sophisticated message that is different from all the 1000's of other messages they've heard a hundred times before from your competition.

Also meaning, the less aware your audience are (the newer they are to your niche) the more opportunity you have as you don't need to create such sophisticated messages to attract this crowd due to the fact they haven't “heard and seen it all before”.

However, more work on your part will be needed to educate them to the point of them understanding enough about their problem, how you and your solution fits in, what else is on offer in the niche, and why you're the best fit for them.

Also; realise there's no right or wrong level of awareness level to target though if you're a bona-fida expert in your niche and wanting to attract high quality customers who have experience in your niche you'd go for a more sophisticated message.

If you yourself were a relative rookie to the niche with only an intermediate level of knowledge and wanted to target brand new beginners to the market you'd “dumb down” your message appropriately to appeal to newcomers.

Remember; there's no right or wrong choice. Your target market are made up of people in EVERY section of the awareness scale and it's up to you which you target.

Let me show you how to understand the different stages of awareness...