Audience Research: The 5 Stages of Audience Awareness
Every single one of your potential target audience will have a different “awareness level” towards you, the problem they face, about your niche as a whole, your competitors, the products on offer and the solutions available.
This is simply due to how long they've been aware of their problem and / or how long they've been interested in your niche.
Think about it, some may have recently developed their problem or just begun to become interested in the niche for the first time.
These “niche newcomers” don't know what potential solutions / products are out there, they don't know you, they have no idea who the big players in your market are, or what promises are out there.
Others have been “around the block” a few times as they've experienced their problem for a long time and / or been involved in your niche for an extended period so they know you, your competitors, heard all the promises made, know the solutions and products on offer and have “heard it all before”.
Most of your target audience are probably somewhere in between. They aren't virgins but they're not quite hardcore porn stars either.
Here's why this is important...