You can mix approaches and add other elements to make your headline more intriguing and believable. At a minimum, your headline should be:

  1. Informative - the reader must know what s/he can expect in the body copy,
  2. Useful – it should offer a benefit to the reader (target audience),
  3. Offer a sense of urgency – it has to stand out from the crowd to ask the reader to carry on reading the article. The best way to do this is by showing the uniqueness of the article.

Now try it yourself. For example, alternate “at last” with:

  • Finally,
  • Ultimately,
  • Resolved,
  • Solved,
  • Settled,
  • Exclusive,
  • Amazing...

and so on.

The point is to get the attention by standing out from the rest of the crowd. As you may have learned by now, it's pretty crowded on the internet.




Join the Discussion
Write something…
Recent messages
bsmith1222 Premium
Good job!
Reply
MudreM Premium
I appreciate it Brian!
Reply
dickw Premium
Nice touch Mudre. Couldn't be more relevant. Happy Tuesday
Reply
MudreM Premium
Thanks a lot Dick!
Reply
Sheila50 Premium
Good information and presented nicely!
Thanks
Reply
Loes Premium
How convenient, I just wrote a blog about the importance of great title slogans:)
I have added your training to it. I would go for these 2 to explore more:
Top 10 Tips for High Converting Emails
5 Things To Get Explosive Results
Reply
MudreM Premium
Thanks Loes. I appreciate it.
Hope others will read your suggestions. With a bit of practice, anyone can master the skill of writing catchy headlines.
Reply
Loes Premium
It sure will help them here on WA too, I get over 200 blogs a day, I do skip the bad titles
Reply
MudreM Premium
It makes two of us.
Cheers.
Reply
Maryc1 Premium
I'm a newbie and this has been vert informative. After reading this a couple of times, making notes, I realize I have much work to do on my website before anyone would read it. Thanks again.
Reply
MudreM Premium
You're welcome. As they say, the practice makes the master. Don't give up and you will learn how to write effective headlines.
Reply
Top