Raw clicks; the total number of overall clicks occurred on a given affiliate link.

Recurring commission; a way to earn repeated periodic commissions after iterative payments made by the same customer (e g. monthly services).

Redirect; a simple instruction included in a link or the source of a webpage in order to automatically send the visitor to a different another page.

Residual earnings; you’ll receive so-called “lifetime commissions” being paid for every single new purchase made by a customer referred by you.

Responsive web design (or RWD); web development method used to provide dynamic changes to the appearance of a web page depending on the orientation and the screen size of the displaying device. Its main goal is to deliver an optimal viewer experience across multiple devices.

Return on investment (or ROI); percentage metric used to measure the profitability rate of a given campaign; in order to calculate it the net profit is divided with the campaign cost; with $100 spent and a $300 revenue you’ll have a 200% ROI.

Return on advertising spending (or ROAS); metric used to calculate the profit percentage obtained as a result of a given advertising campaign; with $100 spent and a $250 revenue your ROAS is 250%, meaning a 150% profit.


Search engine advertising (or SEA); paid keyword-based PPC text ads shown on the top of the organic search results; also known as paid search.

Search engine results page (or SERP); the ranked list of relevant organic search results displayed by search engines as a result for a custom search query.

Search engine marketing (or SEM); marketing strategy used to improve the rankings of a website within the search engine results; usually combines search engine optimization and search engine advertising.

Search engine optimization (or SEO); a complex set of rules, techniques and strategies used to improve the ranking position of a website in a given search engine’s (usually Google) organic, unpaid results.

Shadow domains; the practice to use a domain name which is very similar to an already existing and successful domain in order to benefit from the massive traffic generated by the original website.

Social media optimization (or SMO); tactics and strategies used to create and to increase the awareness of a brand or a product via social media channels and outlets.

Social media marketing (or SMM); marketing strategy used to promote products or to create brand awareness with techniques and campaigns that are focusing on shareable social messages presented on targeted social networks and applications.

Squeeze page (or landing page); a special single-page creative with minimal, eye-catchy content created with the sole purpose to capture information for follow-up marketing; an attractive “bait” designed to increase conversion.

Super affiliates; the most efficient and successful affiliates of a given affiliate program, who are able to generate massive, outstanding amount of sales to the merchant.


Two-tier affiliate program; the publisher has the possibility to recruit new affiliates, receiving a percentage of the commissions earned by these so-called second-tier affiliates (or referrals).


Unique clicks; the total number of unique persons who have clicked a given affiliate link (in contrast with raw clicks). The definition of a unique click will vary from merchant to merchant (e. g. it can be a unique IP or a predefined amount of time with periodical resets).

URL redirection (or URL forwarding); a web-server function used to send a visitor from one URL – the one visible in the address bar – to a new, different domain or URL.

URL shortener; online service that will create a shorter, abbreviated alternative for long URLs; is based on URL redirection.


Vanity URL; a descriptive, personally chosen and usually branded URL used by companies or individuals against of a generic, unrecognizable URL; is a quite common method used especially by social networks.

Whitelabel rights; the affiliate has the right to promote a given product or service under his own brand without even mentioning the original merchant. Usually these are subdomain websites hosted on the merchant’s server, created and branded solely to a given – very efficient – affiliate (super affiliate).

WYSIWYG; term for “what you see is what you get”; it’s common for website builders, the WordPress blog post editor, and other drag-and-drop style applications.

And that's it my friends!

If you have any comments, further questions or update requests please don't hesitate to react! Like, comment and share!

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bigrog44 Premium
Thanks for sharing, Zed.
smartketeer Premium
Thanks for reading Roger!
bigrog44 Premium
No problem, Zed.
smartketeer Premium
lesabre Premium
Thank you Sire.
smartketeer Premium
Thank YOU sire!
dowj01 Premium
This is so useful. Learning is so important whatever level we are at. Everything is starting to make sense!
Thanks for posting.
smartketeer Premium
Thanks for your time Justin!
nsilva2270 Premium
Great post! Everyone, no matter their training level, can benefit from this one. Thanks
smartketeer Premium
Hopefully they will :)

Thanks Nancy!
directJ Premium
saving this!!! being new and not understanding all the terms this is going to be GOLD!!!!
smartketeer Premium
Glad to hear that :)