Your Profile

It has been said numerous times throughout any training you have probably encountered with Twitter. Having your own Profile set up correctly is a huge deal.

The profile listed below (who is just a random person) is a fine example of a profile that is done incorrectly as far as a marketing aspect is concerned. Maybe this user is just on Twitter for their own entertainment or pleasure. However, if you want to use Twitter as a marketing aspect you need to create a strong bio. You have 160 characters to do this.

Now. let's take a look at my Twitter Profile Bio:

Immediately, you can see the differences in both. The random user has a few tidbits of info that they may think is important. Looking at mine, you can clearly see my company name, followed by my areas of expertise, a few hashtags, my location, and finally my Facebook Fan Page.

Now, why do I even bring up this profile nonsense in an advanced marketing guide?

HASHTAGS. You were taught they are important. They 100% are. A little trick is to put a few tag's in your Bio as well. Notice I have selected #Business #Marketing #DreamBig

Anyone that searches business or marketing in Twitter will sometimes not only gain results in tweets, but they will also show accounts you "should" follow based on the interest. The DreamBig tag is my personal company tag I use when promoting. I use it often and things flagged under it are normally mine. If you have a company slogan that you have incorporated into a hashtag, I would suggest tossing it in there. This is important and if you haven't added it into your bio, then I highly encourage to do so.

Tweeting Correctly

One of the main concerns marketers have when using Twitter is: "Am I tweeting correctly"

Is there a wrong way to tweet? A simple answer would be No.. However, there are better ways to tweet and get improved results.

A typical beginner marketer when promoting a product would tweet something out such as:

Check out the latest #SEO tips n tricks http://www.ddfgtrs344fr.com #Marketing #Business #Niche

Is there anything wrong with this tweet? Of course not. But let's look at it in-depth and see how you can adjust it to see better results.

They are promoting a website/article that has tips and tricks for SEO. They also have 4 hashtags and a link to the website/article.

Now, normal Twitter training should have taught you that anytime someone is searching for those 4 hashtags, this tweet should come up in that list. Sometimes this isn't the case. Twitter changes things around and doesn't like to "Release" patch notes per say. 25% of the time this tweet will pop up in all 4 search categories. 25% of the time is may just appear in 1. 25% of the time it may just appear in the first hashtag. Confusing? Very!

I have done numerous testing with hashtags and have found it best to actually limit yourself to 1 major content related hashtag. This way it's going to get listed and people are going to see it.

Another case study I have read (by Dan Zarella) has also mentioned that link placing is ideal. People click your link over 75% more times when a link is placed in the beginning or the middle of the tweet, rather than the end.

Also, in any basic Twitter training, I'm sure you have learned to add an image to your tweet to get that "eye popping" factor to draw your users in. This is solid advice, However, be sure to limit it to important articles. Every tweet does not require an image.

Let's remodel the Tweet mentioned above for maximizing results:

Latest Tips n Tricks for #SEO in 2015 http://www.ddfgtrs344fr.com Don't you want to get ranked in Google?
<Attach an Image>

This is much more eye catching and user friendly. Be sure to do your own testing and track your over all results.