You can use this in many different ways, most notably in your Squidoo Lens' and Hubpages Hubs.

I use a different author name for each different set of products that I am promoting. For weight loss products I use one author name, for making money products I use a different author name, etc. This way if anyone clicks on the article they will be able to read it and click (hopefully) the link in the resource box, which I usually bring to an email capture page.

Here is how you can add it in Squidoo: