If you're strapped for menu space, this is a great way to put your privacy policy and affiliate disclaimer out of the way in the sidebar. I forgot to mention in the video that if your theme has a widget area for the footer, you can also put these links in the footer that way.
Even if you just want to make a collection of specific pages on your website, adding a custom menu to your sidebar this way works too!
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number1wastudent
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I have mine in the footer area. You can see a sample at http://www.literacy4everyone.com as a guide.