Reciprocal Backlinks

As you start to get involved in the communities surrounding your niche, you will start to make friends with fellow blog owners. That's where reciprocal backlinks come into play.

If this is the case, you can offer to add some links here and there throughout your blog leading to their website if they will do the same for you.

You may even add banners on your side bars at each other's sites or whatever agreement you and the other blog owner make.

In my opinion, having these types of back links is very nice because it shows Google that both blog owners are involved in that niches community. In other words, you are working together.

Google seems to like these type of interactions. It shows sharing, not only from every day web surfers but from other authors as well.

However, I would not get too carried away with this. In my opinion, a little goes a long way in this situation. You don't want to do it to the point where it starts to look like spam.

The best way is to just keep your friends in mind and, when you are writing something and you think your reader would benefit from the other website, toss a link in there and just have an understanding with other blog owners.

Another reason I would say not to get too carried away with this is, you don't want to send all your traffic somewhere else. Once you get them on your site, you want to engage them there for as long as possible.

That being said, it's good to show Google that you have something other than affiliate links leaving your website at least every once in a while.

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