8. Know who links to your website and track SEO

External links, coming from other web pages, to your web page is tremendously important, because that gives you relevance for web search engines such as Google, but you must do an exhaustive analysis of these, what we call a Linkbuilding strategy.

Achieving inbound links, from other web pages to yours, is key to your web positioning, but be careful: not all inbound links are positive, in fact, there are links that can damage your SEO and reduce your web positioning.

Above all, you should worry about who links you, because not all inbound links are good.

If a web page of great relevance to Google links to your page, it is something very positive for your web positioning.

If you are linked by a web page that is not relevant to Google, your web positioning does not get any benefit.

But if you are linked to a harmful website or one with a very bad Google reputation, beware! In that case, it is crucial that you use Google's Disavow tool to disavow those links. It can seriously damage your web positioning!

Now, beyond the benefit of being a web page relevant or not for Google, you must be aware of the content of the web page that links you, since search engines usually see as suspicious that there are links between two web pages that do not have nothing to do with each other.

9. Hiring an SEO expert for SEO

Perhaps you are contemplating the option of hiring a company or SEO and web positioning consultant, to take care of the SEO Marketing of your website, because you do not have time to take care of it or because you simply do not know very well what the thing is about.

It is important to understand that SEO professionals can help you with the positioning strategy, but in the end it is your business and only you know what commercial strategy to offer to your potential clients.

Above all, keep in mind that it is useless to be in the first places if your business offer is not well developed and is not attractive for your target market.