3. Create and maintain a Blog following a medium and long-term SEO plan

Without a doubt, this is the SEO advice that most companies take into account

A Blog helps your company to stay active, in the eyes of your potential customers and those of web search engines like Google, but it also has a resource with which you can inform and educate your customers.

But if you create a Blog, you must keep it active. I'm not telling you that you should upload content every day, but with some frequency. Otherwise, all its SEO potential is lost, it will not help the positioning of your website and will give a very bad image to your potential client.

When writing articles for your blog, naturally use keywords in the content you generate, but remember to write with your customers in mind and not the search engine.

4. SEO optimization of images with simple tips

Remember that content is not only the text, but also the images.

The SEO optimization of images and photographs ranges from the size they have, so that they load more quickly, to the name of the file and its description, among many other factors.

If you optimize the SEO of the images and photographs on your website, you will have a greater probability that your website will rank, because many companies do not take it into account!

Remember that one of the sections of web search engines, such as Google, are precisely images and, from an image, you can reach the main content of your web page.

The amount of traffic, which can reach your website through a well positioned image in the web search engine, well justifies that extra effort following this SEO advice.

5. Internal links of your website with SEO strategy

It is necessary that you intertwine the content, between your different web sections and Blog articles, in a logical way and following a previously well-defined SEO strategy.

The internal interlacing of your website not only helps the search engine to see more value in your content, but also serves as a navigation aid for the user.

Following this SEO advice and making a good internal linking of your web content, a user can jump from one content of your website to another. This makes it possible to get the best possible information, to stay longer on your page and, most importantly, to reduce the bounce rate of your website, which is super-important for your SEO and to improve your search engine positioning.