5. Update Your Call to Action

You have created a business page because you want your audience to take action on it. A positive one at that! But prospects behave differently. Some may need a little prodding before they take that much-wanted step.

That is why you must always remember to add a call to action. This action takes them to the next stage of the business or closes the deal. A call to action usually directs a lot of customers to your website or blog.

And it helps them decide to go with your product or brand. To include a call to action, just click the blue “add a button” box. Here you will choose the type of call to action you wish to make and which URL your Facebook page should direct visitors to.

6. Give Additional Information about Your Product

This is a very important section of your page. At the “About” column, you can give more information about your product. This section is often the first place that prospects go to seek information about your product.

You can give them a detailed description of your product and what they stand to gain from following or liking your business page. The about page should be very descriptive and convincing that your prospects will be ready to take the next step.

You can also add sections where you talk about your milestones and achievements, and also add testimonies for your product. This will convince your prospects that patronizing your business will be the right thing to do.

7. Give Concrete Evidence of Achieving Your Timelines

This will convince your prospects that you are making strides with your business and patronizing your product will help them make strides with their goals too. If you use photos and videos, you will convince them easily and faster.