2. Let Your Profile Image Connect with Your Product or Brand

Having a profile image is necessary to market your brand. However, you have to be careful as you choose what should be used as your profile image. This can be an image of your product or brand or it can be your company’s logo.

Using the right image does play a role in your business being found and even liked. The image will be seen when a search is run on Facebook. It will also appear at the top of your page and it will be the thumbnail image that people will see whenever your post is in their feeds.

The display size for images on desktops is 170 x 170 and for mobile devices is 128 x 128.

3. Use a Captivating Cover Photo

Your cover photo can stimulate the interest of prospects on your page. If it does not make much meaning to them or if it does not make them feel that they are at the right place, they will move on even without looking at the other content of the page.

Choose quality and engaging image that has something to tell about your product or brand. This will be like a message to your prospects about what they should expect when they patronize you. For computers, cover photos display at 820 x 312, and 640 x 360 for mobile devices.

4. Do Not Publish Irrelevant Posts on Your Business Page

Let the content of your business page be related to your product or brand. When your other team members access the page, you will have to guide them on what to publish.

Do not publish unnecessary or personal content on it. Every time you publish, make sure it is content that will benefit your audience and convince them more about your business or product.

If there are other staff who are assigned roles on the page, they should be well trained and enlightened on what they can post and what they should not. To assign page roles, you need to go to the settings and click on Page Roles.