If you haven't recently checked and updated your Facebook page, you may miss the opportunity to improve your brand visibility, support marketing objectives, and eventually provide a better user experience for your potential customers.

From using page layouts to improved messenger features, Facebook has narrowed down the amount of functionality accessible to brands and tools available.

Make a new goal in 2020 and take a more realistic and analytical approach to how you grow your Facebook profile.

Here are a few simple and quick tips to implement!

1. Streamline Your Page Template

Accessible under Page Settings, Facebook provides a range of Business Page templates with preset buttons and tabs to enable marketers to present content in a way that better suits their business style and objectives.

Although layout choices look very similar, they emphasize details based on your company or business – such as the potential to launch a non-profit fundraiser.

Templates for an existing business Page include:

• Standard
• Venues
• Shopping
• Politicians
• Business
• Video Page
• Cafes & Restaurants
• Services
• Nonprofit

To make the most of your design, make sure you leverage the provided tabs to the full.

For example, restaurants can use SinglePlatform to upload menus directly to their Facebook page. Included tabs and sections can also be customized to support additional information specific to your company, such as adding services, live videos, or a custom app.

A few years ago, Facebook had come a long way from its one-size-fits-all layout. Today, it offers companies a lot of choices to tailor their page to suit their needs and get everything they need out of it. Apply it to the maximum!