4 - Optimize Your Bio URL

Your Instagram profile is the most expensive estate that you have on the photo-sharing platform. And if well used, you'll be able to improve the CTR (click-through rate) of those Instagram users who find their way to your profile.

Of utmost importance is your website URL that is displayed in your Instagram bio. You can optimize the bio URL by constantly changing to fit your current Instagram campaigns or feature other landing pages of your business.

That way you'll be able to drive Instagram traffic to different areas of your business that needs it.

5 - Take Control Over Tagged Photos

You should take control of the tagged photos that appear on your profile by making changes to your Instagram setting. By doing this, you'll be able to bar any tagged photos from showing up unless they have been approved by you.

To effect this change, under "Options", you'll find "Photos of You" under which you will select "Add Manually". This should help you avoid any embarrassment from unsavory photos showing up on your Instagram profile.

You should also scan for any unwanted tagged photos on your profile and then remove them. If you're unable to delete it, click on "Edit Tags", and select the ones that you would like removed, choose "Hide from Profile" and they become invisible to others.

6 - Make Use of Descriptive Captions

Pictures are visually appealing, very attractive, and highly engaging content types mainly used on Instagram. However, it isn't advisable to base your campaigns solely on pictures because it may limit your results.

Instagram Captions are designed to add descriptions, generate discussions and engagement around Instagram images.

You should take advantage of Instagram Caption to tell interesting stories of the images in your posts. That's one sure way of engaging your Instagram followers and attracting new ones to your account.