2. Craft Compelling Headlines

If you don’t really know how crafting a compelling headline works, chances are your blog posts may not be read by users or shared.

Being shallow humans, we do judge books by their covers and blog posts by their titles.

That is exactly why the title of your blog post is significant for its going viral in SERPs.

I suggest you run all of your headlines using EMV Headline Analyzer to get the emotional value of your post headline.

You can as well leverage CoSchedule’s Headline Analyzerwhere you’ll learn how you can improve your content headline.

3. Add Captivating Subheadings to Run the Page

In everything you do with content, formatting is instrumental in creating a blog post.

You wouldn’t be adopting the use of long paragraphs in your write-ups as there’s nothing worse than this when it comes to building readership.

Most often, people love glancing through the content first before they even decide to read or not, so I suggest that you serialize all of your posts under subheadings which enhances more readership.

Any little thing you can manage to do with those posts to facilitate the reading for readers will, of course, ensure that they read your posts and, eventually, take the necessary and expected action for which you created the post.