2. Use Popular but Related Keywords

Search engines account for more than 50% of a site's new visitors. So you would have to deploy all that is needed to attract as many visitors as possible to your site. One such way is through the use of popular but related keyword search terms.

Using the Jaaxy keyword research tool, you can find out the popular key phrases used in search results. You want to reach a greater number of people to read your posts.

The keyword search doesn't end when you find popular keywords to use. The needed keyword has to be related to your website niche. Think of it this way, a blog post on search engine marketing has no business using the keyword "heavy machinery" even if the keyword is popular.

Ensure that the keywords used do meet the criteria of being popular and related to your blog niche.

3. Plan and Execute an Email Marketing Campaign

Email marketing is an effective strategy for driving traffic to your newly published posts.

The first step to this is the building of an email subscription list. By giving your visitors incentives, you encourage them to sign up for your email opt-in list. Then have a schedule to deliver timely and relevant updates to those on your mailing list.

With this in place, you can always send excerpts of fresh posts to the email list. This will guarantee some traffic to your site, especially if your headline is compelling enough.