4. Work with Influencers in Your Industry

An effective means of gaining visibility and driving traffic to your content is through working with influencers. These are individuals from different works of life that have loyal online followers. Partnering with influencers could lead to higher engagement with your content.

You could have the influencer write a post on your blog, and then share it to members of their networks. Or request your post to be shared through the social media profile of the influencer.

On your part, ensure that your content is always of high quality and unique to encourage influencers to share them. You can also get authority sites to cover, or link back to your high-quality content.

Working with an influencer may not require you to pay for the service, but be sure to offer something of value in return.

5. Make Use of Search Engine Marketing to Reach More People

While sound SEO practices will help build organic traffic, this may take some time for the results to show.

For new sites yet to cut their teeth in SEO, search engine marketing is a good place to start blog content promotion. You can have your content placed at the top of search results. Through search engine marketing and PPC campaigns, you will have your blog content in front of a wider audience.

6. Explore the Use of Guest Posts

Guest posting involves publishing your posts on someone else's website. It is a way for blog owners to promote their content before different audiences.

While guest posting, ensure that your content is prioritized for high quality, and include a link back to your site.