7 - Poor Hashtag Etiquette
Lots of Twitter users make this mistake without even realizing. You need to employ best practices when using hashtags, or your campaigns will come out poorly.
The first mistake is not using hashtags in the first place. Twitter is a maze that contains countless tweets. So, posting your tweet without hashtags gets your tweet added to that maze. Your tweet doesn't get found after it disappears from view.
The second category is those who fall under the use of wrong hashtags.
Your hashtag must be relevant to your topic, audience, or brand. Anything different from this is “hashtag wrongly explored”.
The third category is those who choke their tweets with hashtags.
My ideal tweet should contain just one hashtag. However, if you must have more, then two hashtags is fine. Anything different from this is a costly mistake.
Even Twitter advises users to maintain two hashtags for each tweet. And I quite agree with that number if you would use them rightly.
Conclusion
Twitter is a great platform to drive traffic and achieve your marketing goals.
Having 330+ million active users (less 48 million bots) positions it as a great place to promote your products and services.
However, a lot of people seem to achieve less than expected results from their Twitter campaigns.
Sometimes these less impressive results are often caused by overlooked mistakes. And that's why this training was created to help you identify some of these Twitter mistakes.
Now that you know 7 of the most common Twitter mistakes, what are you going to do?
Start making amends immediately, so you can get the needed traction for your Twitter campaigns.