6. Use Paid Advertising

Under the latest Facebook algorithm, brands are continuing to see reduced exposure and performance from publishing organic content.

And unless you hit gold with a viral type of content shared on your page, your endeavors are most likely not hitting their full potential – even for fans and followers who gain from the knowledge you share.

And how are companies approaching this 2020 challenge? You must use the efficient ad platform from Facebook.

Whether it's a full-fledged advertising campaign that feeds users through the funnel or testing an improved organic content, Facebook advertising is an incredibly powerful way to improve your profile, expand your content reach, and engage your ideal audience.

Once you have nailed the fundamentals, there are endless possibilities – from customizing audience members, geographic and demographic filters, to clearly defining ad placements, speed of delivery, and spending limits for each result.

Advertising allows Facebook marketers and advertisers to become as intricate or descriptive as they could, and easily obtain Facebook feedback from audiences and proven ROI.

Inevitably, Facebook advertising will allow your organization to maximize your page, and to grow and build your community in the coming year.