2. Choose the Right CTA (Call-to-Action) Button

Facebook Business Pages have a significant Call-to-Action (CTA) immediately below the cover photo, which can (and should) be tweaked based on the latest promotions and offers that suit your business objectives. But this is not like HubSpot.

Page administrators or upper management should check the list of conventional CTA buttons accessible to business pages and identify the best fit.

You can insert a web Address (optionally a tracking link) as part of this process to help track the traffic from this button to your website, app, or shop.

Fortunately, you're not restricted there! You may also unleash a Facebook video, event scheduler or messenger, guide users to a segment within your page, automatically fill in your email address or phone number, and more, depending on the button you choose.

This CTA can also be used to move people to a restricted Facebook community.

Facebook Groups are a hot seller right now because group members get instant updates about any event that happens within them. The more people you drive to join your community, the more details you have in your content!

As standard practice, review your CTA as frequently as you will need to comply with your ads and marketing targets on Facebook – i.e. Recognition, awareness, or conversion – and the content and advertisements posted via your Page.

Ensure that your cover image or video conforms to your existing CTA button to establish group cohesion too. Some brands will even create their cover image to draw people’s attention to the button.

3. Create an Attention-Grabbing Cover Image or Video

The Business Page cover photo is the key intangible property for your business to feature eye-catching images and content.

If you are not making good use of this part of your page, consider a refresh to help promote your organization's most relevant aspect(s) – offers, products, services, job opportunities, etc. and match with your integrated CTA button.

Note, in order to produce a cover photo that will captivate and engage your Facebook audience, you do not need to be a design pro.

Consider trying out an incredibly simple-to-use app such as Canva.

Test video in the cover image block to follow suit with big competitors like HubSpot. Facebook also supports the cover picture with 20 to 90-second videos, which can boost interaction with an extremely video-inclined audience.